Local businesses around the world have been forced to change their business model in the wake of the global coronavirus outbreak. Pandemics have not only changed how people shop, but also the way that businesses interact with customers. Central Geelong businesses, like others, had to quickly adapt, adopting new methods of customer service and placing an increased emphasis on health and safety. Since May 13, some restrictions in Victoria have been loosened. Many of these businesses now open their doors again, but with an increased focus on the health and security of their staff and customers.
This article examines how Central Geelong businesses have met the challenge by adapting their operations and embracing innovation. They also put health and safety as the priority in their retail offerings.
Prioritizing Health & Safety in Local Retail
Adaptation & Innovation: Staying Ahead of the Times
In the last few months, Central Geelong retailers have been forced to change gears quickly. Many businesses have innovated to serve their customers even during times of lockdowns and restrictions. They’ve introduced new pickup and deliveries options and established online sales platforms. Some businesses have responded by offering online shopping, contactless payment options, or even delivery services.
Many businesses have also worked hard to implement health and safety measures in their stores. This has helped customers feel more comfortable when they shop in person. These changes are more than just following government directives. They reflect a real commitment to the well-being of customers and community safety.
Hygiene and social distancing measures to create a safe shopping environment
As Central Geelong businesses reopen, shoppers will see a greater emphasis on cleanliness and hygiene. Hand washing and sanitizing are practices that we all do without thinking, but local retailers have incorporated them in a way we’ve never seen.
Organic Larder, on Malop Street, is setting the bar by implementing strict safety protocols. Hand sanitisers are available at the entry and exit points. Staff will ensure that areas with high touch levels are regularly cleaned. Organic Larder’s no-double-handling policy ensures that products are handled only by staff before being bagged up for customers. This reduces the number of people handling products. These measures reduce the risk of cross contamination, making shopping safer for all.
In stores throughout the region, measures to disengage from social issues have been implemented. Posters at entry points can indicate the maximum number allowed in at any time. The limit is set by the government and is based on the size of the shop. This is done to maintain social distance. Customers may be asked to stand outside the store until other customers leave. This helps keep traffic in check and prevents overcrowding.
Many stores also have clear acrylic barriers installed at their checkout counters. These shields ensure that customers and staff are able to maintain a safe distance when completing transactions. Central Geelong’s businesses have taken many steps to safeguard their community, including installing these barriers.
Shop with confidence by using clear directions and signage
Signage is also used by retailers to help guide their customers safely and efficiently through the store. Stores are displaying social distancing markers to help customers keep a safe distance from each other. Some stores have adopted one-way systems, where arrows indicate the direction in which customers should go to avoid traffic and to ensure they do not cross paths unnecessarily.
Snap Printing in Central Geelong has been a leader in helping local businesses implement safety measures. Snap Printing has shifted its focus to providing essential safety signs that are in high demand now as businesses prepare to reopen. These signs are designed to help customers and employees understand the importance and protocols of wearing masks, social distance, and other health protocols.
These small changes can have a big impact on how customers feel about visiting local shops. Businesses that adopt these measures demonstrate a commitment to the public’s health and well-being.
Local retailers must maintain online options to remain competitive.
Many businesses in Central Geelong are returning to brick-and mortar stores, but many continue to offer online services. Customers can choose to shop in the way that suits them best, whether it’s by visiting a physical store or ordering online.
Organic Larder is one example of a company that continues to provide delivery services. Customers can order organic products online or by phone, and they will be delivered to their home. Customers can shop without having to leave their home, especially those who are more susceptible to the virus.
Popcultcha is a popular local store located in Central Geelong. It has embraced online shopping, and increased its customer engagement through creative marketing. They’ve kept their customers engaged by posting unboxing and unique product videos. The store also capitalized on the popularity of puzzles in the wake of the pandemic by adding a line of jigsaws, which customers can buy both online and instore.
Smellies Flower is one of many businesses that have adapted to the “new norm” by offering new products and services to meet changing customer demands. Smellies Flowers began offering seedling trays for sale every Friday. This was a convenient way for customers to order their own vegetables and herbs. Smellies Flowers was able to meet the growing demand for gardening and also offer a relevant new product at a time of difficulty.
Lady Wearing Mask for Safety
Click-and Collect Services and Contactless Payments
Contactless payments are the preferred transaction method for Central Geelong businesses. This is in line with the drive for hygiene and minimum contact. The tap-and-go payment method has become commonplace, eliminating the need for customers or employees to handle cash and enter PINs. Click-and-collect has also made it easier for customers who shop online to pick up their orders without having to enter the store. Businesses have designated areas for pick-ups that are contactless, reducing the need to interact with customers.
Businesses like Chefs Essentials, located on Ryrie St., have found that embracing the changes is crucial to maintaining customer loyalty and providing safe shopping options. Chefs Essentials promoted baking tools and equipment on social media during the isolation. The company also offered local customers free same-day deliveries and promoted the benefits of parking for free in Central Geelong. This helped customers navigate the complexity of urban shopping in the face of the pandemic.
Why it is more important than ever to support local businesses
It has never been clearer how important it is to support local businesses. Your support is vital to the recovery and growth of Central Geelong businesses as they navigate the challenges that have been brought on by the pandemic. You’re not only supporting one business when you shop locally. Your purchases are also contributing to the local economy.
Local businesses rely on local suppliers, service providers and printers. Each dollar spent at a local business supports a variety of businesses in the community and helps create jobs. Shopping locally also reduces your carbon footprint because many businesses are located within walking distance or cycling distance from your home.
Central Geelong is also alive with local businesses. These businesses offer products and services you can’t get in chain stores and contribute to the economic and cultural diversity of the region. They are the backbones of local communities, giving them a sense place and identity. Supporting them helps preserve the richness of the region, and Central Geelong is a vibrant hub for residents and tourists alike.
Safety Regulations at Fitness Center
Moving forward: A safer, healthier future
The pandemic is clearly changing the way that we interact with businesses and shop. Local retailers in Central Geelong have found new ways to serve their customers, while also prioritizing health and safety. As more shops reopen, and restrictions continue to be eased, it is important to remember, that by respecting businesses and following guidelines, we can ensure a healthier, safer future for all.
Central Geelong businesses are investing in the future of their customers and community. It may take a while to get used to the new shopping experience, but the effort is worth it. We all have a role to play in rebuilding and strengthening the local economy by shopping locally and supporting businesses. This will ensure a brighter and more prosperous future for Central Geelong.
Next time you go shopping, think about the impact your choice will have. Choose locally, support your local community and together, we can create Central Geelong that is safer and vibrant for many years to come.
